Professor Julie Baker presented on social justice advocacy at Stetson Law School鈥檚 ReImagining Advocacy Conference.
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UMass Law Professor Julie Baker presented at Stetson Law School鈥檚 , which brought law faculty and practitioners together to explore the future of legal advocacy. Professor Baker鈥檚 presentation, titled 鈥淪ocial Justice Advocacy鈥 Shifting the Balance,鈥 was part of Stetson鈥檚 Panel Presentations on Experiential Learning and Pro Bono in Advocacy.
The presentation offered strategies for making social justice advocacy 鈥渆asier鈥
and more effective, working with Judge Posner鈥檚 famous 鈥淎dvocacy Formula.鈥 According to the Advocacy Formula, the amount of persuasion that an advocate must exert in order to change her audience鈥檚 response is a function of (1) the DISTANCE of the audience from the advocate鈥檚 position, and (2) the RESISTANCE of the audience to that position. Various methods based in cognitive science (鈥渨hole-brain thinking鈥), story-telling/narrative techniques, and working with imagery can both close the distance between the audience and the position and lower the amount of resistance that the audience holds to the position resulting in more effective persuasion and better results.