禁漫天堂

Study demonstrates usage trends among Fortune 500 Companies based on various platforms

The 2017 annual report of social media usage trends among Fortune 500 Companies has been released by 禁漫天堂鈥檚 Center for Marketing Research (CMR). The study, which was conducted by CRM Director and Chancellor Professor of Marketing Nora Ganim Barnes and MBA Candidate Shannen Pavao, shows the use of Twitter and Facebook, Google+, Instagram, YouTube, Pinterest, and for the first time this year, Snapchat.

Additionally, the analysis includes business networking platforms (LinkedIn) as well as indicators of engagement such as the number of Twitter followers and Facebook 鈥渓ikes.鈥� . Results were recently cited in 惭补谤办别迟颈苍驳笔谤辞蹿蝉.肠辞尘鈥檚 article 鈥�.鈥�

2017 key findings:

• LinkedIn remains the number one most used social networking site since the study began recording its usage in 2014, currently at 98%
• Active Google+ usage was cut in half
• 戮 of the F500 are now using YouTube as a social networking platform
• Instagram continues to grow rapidly, jumping up another 8% this year
• Blogging increased 6%, going from 36% to 42%
• 48 F500 companies are now using Snapchat

鈥淒ue to the hugely influential role that these companies play in the business world, studying their adoption and use of social media tools offers important insights into the future of commerce,鈥� said Barnes. 鈥淭hese corporations provide a look at emergent social media trends among America鈥檚 most successful companies.鈥�

"Due to the hugely influential role that these companies play in the business world, studying their adoption and use of social media tools offers important insights into the future of commerce."