Career Navigator Series: Session 3 - Building Your Brand
This engaging session blends presentation and hands-on practice to help students understand the value of networking in building a personal brand and advancing their careers. Participants will learn what networking truly means—developing meaningful, mutually beneficial relationships—and why it’s essential to start early. The workshop covers strategies for effective in-person and virtual networking, crafting a strong elevator pitch, and making impactful first impressions. Students will also explore how to use LinkedIn not just for job searching but for building connections, gaining industry insights, and enhancing professional visibility. Key resources like Handshake, CareerShift, and sample outreach messages will be shared, along with communication tips and etiquette to support confident, authentic networking.
Grand Reading Room
Career Center
508.999.8658
career.center@umassd.edu